Gender strategy awareness campaign

Gender strategy awareness campaign Go to the gender page - go to the original page of this campaign.

This is the page with the dissemination calendar for the gender campaign of March-June 2017. These are the following webpages/links that help navigate around this campaign:

• This yammer page explains the rationale and broad ideas behind the campaign. PLEASE DON'T USE THIS PAGE, other than to find out about the rationale.
• This yammer page contains all the stats and quotes and interesting bits from all the ACGG gender publications. PLEASE USE THAT PAGE TO ADD whatever interesting you find from reading ACGG gender publications.
• This very wiki page is for us involved in running the campaign to keep an overview of what is supposed to happen on various channels.
• The gender wiki page is the workspace page where all the publications and ideas etc. about gender are saved, even beyond this particular comms campaign.
• This ACGG website page is the go-to page for everything related to the ACGG gender campaign. It is actually meant to be the splash page for any 'in-focus' comms campaign for ACGG. We are starting that series with this gender campaign. More might follow later this year or next year.

Week	Content (underlined = sure)	Blog (stage posts to have a steady flow) Any left over from the previous week is pushed to the next week	Twitter	FlickR / Pinterest	Comments + events
Week 15 10-14 April	* New web page on the gender campaign (postponed) * Annual report (anything about gender)	* Post about the campaign, linked to the page (MT / ELB) * Add new links to page (ELB) DONE * Post about AH's work (JB)	One new tweet from Tadelle Relay Aneth's story and other Tadelle posts (others)	* New postcards (SMM) * Add new pics on Pinterest collection (ongoing / SMM and all) * Add new pics to ILRI ACGG FlickR album (ongoing / AH/ELB and all) * Generate more tweets based on quotes and stats
Week 16 17-21 April	Publications: * New web page on the gender campaign * Annual report (anything about gender) (JB/TD) * Gender info sheet (team?) * Report on capacity assessment ET/NI/TZ (TI) * Food choices concept note (JB) * GCRF write up (JB)	* Post about the campaign, linked to the page (MT / ELB) * Post about the gender inception strategy (ELB) * Post about annual report - and specific bits about gender? (ELB) * Post about gender info sheet? (JS?) * Post about TI capacity assessments ET/NI/TZ (MT?) * Post about AH's work (JB) * Post about Food Choices (ELB) * Post about GCRF write-up (ELB/JB) * Post about the postcards? (LD/SMM?) in relation with World Press Photo competition	One new tweet from Tadelle Tweets about new publications / posts RTs by others Get others to join in on the Twitter campaign	* New postcards (SMM) * Add new pics on Pinterest collection (ongoing / SMM and all) * Add new pics to ILRI ACGG FlickR album (ongoing / AH/ELB and all) * Generate more tweets based on quotes and stats
Week 17 24-28 April	Publications: * Gender inception strategy (KIT) * Annual report (anything about gender) (JB/TD) * Report on capacity assessment ET/NI/TZ (TI) * Food choices concept note (JB) * GCRF write up (JB) * Report on capacity assessment ET/NI/TZ (TI)	* Going places posts (MT) - ready to be posted (one of them back-dated) DONE * Post about the campaign, linked to the web page (ELB) DONE * Post about the gender inception strategy (ELB) - pending on final URL * Post about annual report - and specific bits about gender? (ELB) * Post about gender info sheet? (JS?) * Post about TI capacity assessments ET/NI/TZ (MT?) * Post about AH's work (JB/Mel) * Post about Food Choices (ELB) * Post about GCRF write-up (ELB/JB) * Post about the postcards? (LD/SMM?) in relation with MoPLA photo festival in L.A. * Hopefully gender posts from the country teams	One new tweet from Tadelle Tweets about new publications / posts RTs by others	* Add new pics on Pinterest collection (ongoing / SMM and all) * Add new pics to ILRI ACGG FlickR album (ongoing / AH/ELB and all)
Week 18 1-5 May	Publications: * Gender inception strategy (KIT) * Annual report (anything about gender) (JB/TD) * Gender info sheet (based on the report) - in development * Country working papers - anything related to gender * Report on capacity assessment ET/NI/TZ (TI) * Country info sheets (briefs) - in development	* Post about country working papers (ELB/JS) * Post about the gender inception strategy (ELB) - pending on final URL * Post about annual report - and specific bits about gender? (ELB) DONE * Post about gender info sheet? (JS?) * Post about TI capacity assessments ET/NI/TZ (MT?) * Post about AH's work (JB/Mel) * Post about the postcards? (LD/SMM?) in relation with MoPLA photo festival in L.A. * Hopefully gender posts from the country teams	One new tweet from Tadelle Tweets about new publications / posts RTs by others	* Add new pics on Pinterest collection (ongoing / SMM and all) * Add new pics to ILRI ACGG FlickR album (ongoing / AH/ELB and all)
Week 19 8-12 May	* Country working papers? * Gender info sheet?	* Post about country working papers (ELB/JS) * Post about gender info sheet (JS/LD/TG) * Hopefully gender posts from the country teams (MT/ELB)	One new tweet from Tadelle Tweets about new publications / posts RTs by others	* Add new pics on Pinterest collection (ongoing / SMM and all) * Add new pics to ILRI ACGG FlickR album (ongoing / AH/ELB and all)
Week 20 15-19 May	* Gender inception strategy (KIT) * Country working papers? * Report on capacity assessment ET/NI/TZ (TI) * Country info sheets - in development * Gender info sheet? * Video AH #1: 1 video AH + transcript and translation (AH/JB) * Introduction to video work (JB/Mel)	* Post about the gender inception strategy (ELB) - pending on final URL * Post about video AH #1 (MT) * Post about country working papers (ELB/JS) * * Post about TI capacity assessments ET/NI/TZ (MT?) * Post about gender info sheet (JS/LD/TG) * Hopefully gender posts from the country teams (MT/ELB) * * Post about AH's work (JB/Mel) * Post about interviews KIT team (ELB)	One new tweet from Tadelle Tweets about new publications / posts RTs by others	* Add new pics on Pinterest collection (ongoing / SMM and all) * Add new pics to ILRI ACGG FlickR album (ongoing / AH/ELB and all)
Week 21 22-26 May	* Gender inception strategy (KIT) * Country working papers? * Report on capacity assessment ET/NI/TZ (TI) * Country info sheets - in development * Gender info sheet? * Introduction to video work (JB/Mel) * Video AH #1 - 1 video AH + transcript and translation (AH/JB)	* Post about video AH #2 (TG/LD) * Post about country working papers (ELB/JS) * Post about gender info sheet (JS/LD/TG) * Hopefully gender posts from the country teams (MT/ELB)	One new tweet from Tadelle Tweets about new publications / posts RTs by others	* Add new pics on Pinterest collection (ongoing / SMM and all) * Add new pics to ILRI ACGG FlickR album (ongoing / AH/ELB and all)
Week 22 29 May - 2 June	* Country working papers? * Gender info sheet * Food choices concept note (JB) - pending on donor agreement * Video AH #2 * Video AH #3	* Post about video AH #3 (TG/LD) * Post about country working papers (ELB/JS) * Post about gender info sheet (JS/LD/TG) * Post about Food Choices concept note (JB/Isabelle Baltenweck/Alessandra Gallie / ELB) * Hopefully gender posts from the country teams (MT/ELB)	One new tweet from Tadelle Tweets about new publications / posts RTs by others	* Add new pics on Pinterest collection (ongoing / SMM and all) * Add new pics to ILRI ACGG FlickR album (ongoing / AH/ELB and all)
Week 23 5-9 June	* Gender inception strategy (KIT) * Country working papers? * Report on capacity assessment ET/NI/TZ (TI) * Gender validation report (KIT) * Working paper on socioeconomics and marketing of chickens (JB/TD?) * Video AH #4 * Working paper on chicken genetics (JB/TD?) * 'Going places' final doc Video transcription (AH) * * GCRF write-up (JB) validated by then	* Hopefully gender posts from the country teams * Post about video AH #4 (TG/LD)	One new tweet from Tadelle Tweets about new publications / posts RTs by others	* Add new pics on Pinterest collection (ongoing / SMM and all) * Add new pics to ILRI ACGG FlickR album (ongoing / AH/ELB and all)
Week 24 12-16 June	* Gender inception strategy (KIT) * Gender strategy three countries (TI) * Gender info sheet * Gender capacity assessment reports (TI) three countries * Working papers on socioeconomics and marketing of chickens (JB/TD?) * Working paper on chicken genetics (JB/TD?) * Video AH - 'Going places' final doc Video transcription (AH)	* Post about gender inception strategy (ELB - pending on final URL) * Post about country working papers (ELB/JS) * Post about gender info sheet (JS/LD/TG) * Posts about gender capacity assessment reports (MT?) * Posts about 3 working papers * Post about video AH (JB/MT - pending on finalisation video) * Hopefully gender posts from the country teams (MT/ELB)	A couple of new tweets from Tadelle Tweets about new publications / posts RTs by others	* Add new pics on Pinterest collection (ongoing / SMM and all) * Add new pics to ILRI ACGG FlickR album (ongoing / AH/ELB and all)
Week 25 19-23 June	* Gender validation report (KIT) * Working paper on socioeconomics and marketing of chickens (JB/TD?) * Working paper on chicken genetics (JB/TD?) * 'Going places' final doc Video transcription (AH)	* Post about going places final video (TG/LD?) * Post about working paper on chicken genetics - anything related to gender? * Hopefully gender posts from the country teams (MT/ELB)	One new tweet from Tadelle Tweets about new publications / posts RTs by others	* Add new pics on Pinterest collection (ongoing / SMM and all) * Add new pics to ILRI ACGG FlickR album (ongoing / AH/ELB and all)
Week 26 26-30 June	* Storify story on gender (Betty?) * Gender validation report?	* Post about storify (TG/LD?) * Hopefully gender posts from the country teams (MT/ELB) * Post about 'the story behind the videos' with AH (MT)	One new tweet from Tadelle Tweets about new publications / posts RTs by others	* Add new pics on Pinterest collection (ongoing / SMM and all) * Add new pics to ILRI ACGG FlickR album (ongoing / AH/ELB and all)
Week 27 3-7 July	*		One new tweet from Tadelle Tweets about new publications / posts RTs by others	* Add new pics on Pinterest collection (ongoing / SMM and all) * Add new pics to ILRI ACGG FlickR album (ongoing / AH/ELB and all)

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AH = Apollo Habtamu - ELB = Ewen Le Borgne - JB = Jasmine Bruno - JS = James Stapleton - LD = Liya Dejene - MT = Michael Tsegaye - SMM = Susan MacMillan - TD = Tadelle Dessie - TG = Tsehay Gashaw.